Marketing Management

According to the American Marketing Association (AMA) “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate…

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of goods or services. It involves various activities such as market research, product development, pricing, distribution, and promotion, all aimed at attracting and retaining customers while generating revenue for the business. The Purpose of Marketing Marketing involves a business’s different business activities like product development, advertising, sales, and distribution methods. The key purpose of marketing is to get people interested in the products or services of a company.